Critic: Keller Easterling

Four cards are dealt to play a game of 50,000ft3. The hand is: Jeep sponsorship, Tschumi’s Marne Architecture School as precedent, structural skin as enclosure type and folding as the tectonic logic.
The given volume is to serve as a spa and hotel for dogs on Union Square in New York City. The infill project houses 50 dogs, their caretakers, and provide an additional programmatic component catering to the specific sponsors’ agenda.
Jeep already has a large “customer/fan” base across the country creating a large market for not only automobiles but also a wide range of Jeep paraphernalia. The company is invested in the new dog spa located in Manhattan in order to be able to attract the city-dwelling dog owners who do not typically comprise the Jeep customer profile.
The design intention is to simulate the “off-road” experience for city dogs while entertaining the owners in the cafe where the new urban living product line is displayed.
The initial formal strategy is to investigate the novel spatial opportunities created by the structural skin folding in on itself. The layering of skin changes in response to different conditions of load bearing. Within specific folds, the layers become delaminated in order to accommodate partitioning and insertion of free-floating programmatic objects. The outermost layer of the skin system is also designed at the scale of a store display, where panels carry Jeep advertisements.